Lead Generation

Lead generation is the act of attracting a list of prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into customers.

This learning program helps entrepreneurs gain the fundamental knowledge required for sales success through lead generation activities. We break down the initial process of understanding your prospects, then teach you how to generate and nurture these prospects’ interest for a product or service, intending to turn that interest into a sale.

Course Outline

We will be teaching you how to identify your targeted audience and get their attention through various ways like online marketing, advert placements, newsletters, press release, and live events. We will teach you the process of nurturing these generated leads to convert them to sales.

We will start with defining a lead, and then we will teach you how to generate leads. You will also learn the importance of lead generation and lead qualification types.


    • What / Who Is a Lead?
    • What Is Lead Generation?
    • Lead Generation Process
    • How to Qualify a Lead
    • Lead Generation Strategy

Who can attend this program?

Lead generation is a continuous process in business, as most companies are happy to welcome new clients all the time. Widely used lead generation methods evolve as the market becomes competitive; whether you are new to sales or an experienced sales professional, this program will teach you the up-to-date skills required to generate a database of targeted prospects throughout the entire sales process.

This program is for you if you are:

    • An entrepreneur
    • A sales account executive with sales responsibilities
    • An experienced sales professional

Prior sales experience is not compulsory but recommended.
This program will give you an understanding of sales funnels and teach you to implement sales fundamentals. You will integrate and apply what you learn for immediate and lasting success.

Program Learning Outcomes

At the end of this program, you will understand how lead generation fits into your marketing strategy and the easy ways that you can start generating leads for your company.

You will be able to define and qualify a lead clearly and understand the mechanics of lead generation.
Learners will also learn how to promote lead generation campaigns and resources to start their campaigns.

This program will support you and your team by helping you:
Understand the sales psychology needed to reach sales goals consistently and effectively ensure you have a thriving pipeline.

You will create and manage sales funnels within a sales technology platform to move accounts from market to customer effectively.
Learn how to use social media and social selling best practices to carry out your sales strategy.
Understand how to use a consultative selling process to secure go-forward commitments at the end of each sales call.

Learn the tricks to help you get started with your first lead generation campaign and stay on track as you create more in the future.

Next Steps?

Contact us to enroll in this program or learn more.

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