New Era Communications

“Sales Skills are Life Skills”

Need an extra push to grow your exisiting business or get a new idea off the ground? Let me help you reach your goals.

As a professional training organization, we focus on the three cornerstones of entrepreneurial success to ensure your business moves from surviving to thriving.

The Three Cornerstones of Entrepreneurial Success

Sales – Marketing – Customer Service

In the competitive landscape of startups, these three components are crucial for building a solid foundation and fostering sustainable growth. So, why these pillars are indispensable for the entrepreneurial journey. Sales, marketing, and customer service are indispensable for startups aiming to thrive and succeed. By focusing on these pillars, entrepreneurs can build a resilient business model, adapt to market dynamics, and achieve sustainable growth.


Sales are the lifeblood of any business, especially for startups. Your sales validate the market demand for your product or service by providing essential feedback on what is working. Most importantly, the revenue generated from your sales is crucial for funding your operation and expansion goals. The successful execution of this cornerstone will confirm the businesses viability and sustainability.







Marketing is the strategic approach to promoting and selling products or services. Effective marketing strategies target the right audience and drive customer acquisition. When correctly applied your marketing program will attract, engage, and retain customers effectively driving more sales and revenue growth. Some of the many actions taken will encompass market research, branding, advertising, and promotional activities. This will build brand awareness and establish credibility; this will differentiate our startup from competitors and communcate your unique value proposition.



A sales transaction completes itself at the stage of customer service. Successful startups do not subscribe to the one and done method of doing business! Customer service builds trust and strengthens relationships with customers. It is critical for entrepreneurs to know that customer service is the support provided to customers before, during, and after their purchase. It encompasses customer inquiries, complaints, and assistance, aiming to ensure complete customer satisfaction and retention. This crucial element of brand reputation can make or break a startup’s success. Positive customer experiences lead to higher customer retention rates and lifetime value.



"Transformative Experience! Jacqueline Dixon's sales training program was nothing short of transformative for our team. Her expertise and engaging delivery style captivated everyone from seasoned sales veterans to newcomers. The practical strategies she shared were immediately applicable and led to tangible improvements in our sales performance. Highly recommended!"

Svetlana Ratnakova

Founder/ CEO, Immigrant Woman In Business

"New Era was able to move my start-up company from 6 reps to over 60 in just over a year with Jacquies training"

Shaw Rajwan

Comfort Cleaning Company

"Jacqueline Dixon's presentation for our Black History Month event was nothing short of extraordinary. Her eloquence, passion, and deep understanding of Black history captivated our audience from start to finish. Jacqueline's ability to seamlessly weave together historical insights, personal anecdotes, and thought-provoking perspectives left a lasting impact on everyone in attendance. She not only celebrated her personal connection to historical sites such as Oro-Medonte and the first African Episcopal Church in Canada. Her engaging presentation about the rich heritage of the Black community also inspired us to reflect on its significance in today's world. Jacqueline's contribution to our event was invaluable, and we are immensely grateful for her powerful message and undeniable presence."


City of Calendon

"Outstanding Training Program! Jacqueline Dixon's sales training program is a game-changer for anyone looking to elevate their sales skills. Her dynamic presentations and interactive workshops kept me engaged throughout the entire program. What sets her apart is her ability to tailor the training to meet the specific needs of my industry. The strategies I have learned have already led to increased sales and client satisfaction. Thank you, Jacqueline!"


Ask the Expert Attendee, City of Toronto

"I highly recommend Jacqueline for her exceptional sales prowess. Her dedication, expertise, and charisma are truly remarkable. She consistently goes above and beyond to understand client needs and deliver outstanding results. Her remarkable ability to build strong relationships, her powerful character, determination gives the ability to close deals and sets her apart in the industry. Working with Jacqueline has been a pleasure, and her contributions have significantly impacted our success. She is an invaluable asset to any sales team."

Maria Carolina Ojeda

Immigrant Women in Business | Get Settled in Canada

"I've collaborated closely with Jacqueline Dixon as my sales coach, and I can confidently attest that she is an unparalleled force in her field. Jacqueline's extensive expertise and renowned reputation speak for themselves, but what truly distinguishes her is her infectious passion and steadfast belief in the potential of every individual to excel in sales. Her mantra, 'Sales skills are life skills,' resonates profoundly with me because it transcends specific industries and underscores the universal principles of success. Whether you operate in finance, technology, or any other business, Jackie's mentorship will enhance your sales proficiency and impart invaluable life lessons. Jacqueline Dixon is the ultimate choice for those seeking guidance from a true expert."

Kate Kopylova

Online Cyber Protection Specialist 

"You are an awesome example of Living Large and teaching others how in business and life."

Willi Shillinglaw


“If you want to be successful you have to do what successful people do”

Jacqueline Dixon, CSP

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